Seven New Direct Marketing Subject Area "Insight" Reports Now Available from Leading Consultants.

EVANSTON, Ill.--(BUSINESS WIRE)--Sept. 28, 1999--

Focussing on the subject areas which are today of greatest importance to Web marketers and catalog merchandisers, Maxwell Sroge Company of Evanston, Illinois today announced the availability of a series of new Insight Reports available exclusively from the company or on their Web site www.catalog-news.com.

The reports cover such key areas as: Getting New Customers...Building Your House File...Balancing Customer Service with Inventory Costs...Using Cluster Analysis for More Effective Marketing...Researching Effectiveness in Direct Marketing and Creative Ideas for Catalog Marketing.

One or more industry experts in the subject area wrote each report. They are priced at $35 each and are ready for immediate delivery. Customers who order two or more of the new Reports on the Internet are being offered a free copy of the new Maxwell Sroge publication, 12 Checklists for Better Catalogs.

Detailed descriptions of each of the reports are a feature of the company's newly designed Web site www.catalog-news.com, which was launched on September 13.

Maxwell Sroge Company, established in 1966, is one of the foremost catalog and direct marketing consulting firms in the world. In addition to the work they have done with leading U.S. direct marketers, they have helped major European mail order houses establish U.S. operations on a start-up or acquisition basis. Their publishing unit is responsible for two industry newsletters, The Catalog & Web Marketer and Non-Store Marketing Report. Both of which have been published twice a month for more than 15 years. In addition, they are responsible for such books as Inside the Leading Mail Order Houses, How to Create Successful Catalogs and 101 Ideas for Better Catalogs.